Benjamin Moore has chosen Shadow 2117-30, a rich and sophisticated amethyst hue, as the 2017 Colour of the Year.
Here’s what the company’s creative director, Ellen O’Neill, has to say about this year’s bold choice:
“Allusive and enigmatic, Shadow is a master of ambiance. It is a colour that calls to mind a ‘past’, yet it can also make a contemporary, colour-confident statement. It ebbs and flows with its surroundings, and light brings it to life.”
With so many dark paint trends, especially black, making the rounds on design sites over the past few months, it’s not a huge surprise that this year’s ‘it’ colour is so dramatic.
However, it is a pretty big departure from last year’s colour of the year, which was Simply White OC-177.